To succeed in a crowded retail sector, it’s no longer enough just to have a practical shop interior with plenty of shelving – retail fit out is much more about branding and image than it ever was in the past.
A stylish shop interior with the right colours and materials creates a customer experience that people can really enjoy and, crucially, will want to come back and enjoy again in the future.
Here are five top tips for retail fit out that can help you to stand out and secure more of that all-important customer footfall.
1. Identify your challenges
The variety of challenges for retail fit out is vast. Maybe you have a direct competitor next door, or a very limited amount of shop floor space to work with.
In any project, but especially when planning commercial fit out, identifying the obstacles at the start can help you to overcome them, instead of falling at those hurdles when you reach them later.
2. Technical fit out
While the aesthetic is what appeals to customers, your shop needs to function well too. At hebs Group we always make sure the technical fit out gets equal priority.
That can include mechanical and electrical installations, as well as the merchandising units you’ll need to display all of your products at their best.
3. Flexible space
While some of your fixtures and fittings may be permanent – or at least semi-permanent – it can be beneficial to incorporate flexible space into new shop fit outs.
You can reconfigure that space as and when you need to, allowing you to accommodate seasonal product lines and occasional sales or special events in a way that seamlessly blends with your store interior design.
4. Materials and marketing
The materials you use need to be durable and hard-wearing to cope with significant levels of customer footfall, but also aesthetically appealing.
Natural materials like dark woods have been particularly popular in recent years and can be lit brightly so your interiors are bright and airy, complete with illuminated branding and logos.
5. Fabric and finish
Finally, hebs Group’s engineers and marketing team bring it all together with a cohesive interior fabric that both looks and works great, now and for the future.
The finishing touches seal the deal with high-quality attention to detail, and all that’s left is to stock your new shelves with your product range ready to open your doors to a new generation of customers.
To find out more about our retail fit out services, please contact us today. You can call hebs Group on 0151 236 0707 or email email@example.com and a member of our team will reply to your enquiry as soon as possible.