Black Friday 2021: How can retail facilities managers prepare

 

It’s beginning to look a lot like Christmas… retail facilities managers know this all too well. 

Black Friday is the event that kicks off the holiday sales season, and while it can be the time of year to see your business explode with customers, if you don’t prepare your shop properly, then it can become quite a challenge. 

With a high influx of paying customers expected in stores across the UK, having an efficient retail facilities management plan in place will keep your space operating amid all the hustle and bustle. 

Here are some simple tips to follow for peak shopping season: 

 

Promote BIG discounts 

Customers want to feel like they are getting the most value for their money when they make a purchase, so offering deals like buy one, get one free (BOGO) or special discounts is a great incentive to get them into your retail space.

Plus it gives you the chance to see what types of products customers are looking for and how much they will spend during retail events, so you can plan your facilities for the next peak in the New Year. 

 

Retail space layout 

How else can retailers improve the customer experience at their store? Well one way is by using retail space efficiently. This means evaluating your premise’s layout and signage, which should be easily seen from outside of the store to invite customers to browse. 

In response to COVID-19, arrange retail displays and furniture so customers have a wide open area in which to shop, and it also helps retail facilities managers to direct the flow of traffic. This will create an inviting atmosphere for shoppers to enjoy their time with you instead of feeling crowded. 

 

Schedule preventative maintenance 

When it comes to preparing for peak shopping season, managing and implementing a preventive maintenance program will help managers stay on top of their interior and exterior assets. 

Managers need to regularly check plumbing fixtures, electrical wiring, roofing, building fabric, fire safety equipment, lifts, tills and security scanners for malfunctions to prevent any potential issues arising and reduce the cost of lost time, productivity and expenses for emergency repairs. 

 

Ventilation 

Retail shops and department stores are filled with people ready to splash the cash. Because of this, your HVAC system needs to be functioning properly to ensure pathogens and pollutants are filtered from the air. It creates a clean, safe and pleasant environment for both customers and retail employees. 

 

Hire skilled facilities management contractors

Of course, hiring the right people to maintain your retail store makes all the difference. This may be on an annual or quarterly basis, but when you hire facilities management contractors like hebs Group with years of experience, it gives businesses peace of mind during the busiest and most wonderful time of the year.

 

If you’re in need of preventative maintenance services, or assistance in turning your retail space into the ideal customer catchment area this Black Friday, contact hebs Group on 0151 2360707 for more information.

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