Having a physical retail space is a great way for businesses to connect with customers, showcase the latest products, and build their brand. Therefore, an outlet that is accessible, well- organised, and visually appealing is vital to increase footfall and drive sales.
Shopfitting is a critical aspect of this process, which involves designing and installing the layout, fixtures, displays, and fittings that align with your brand image and enhance the customer experience.
In this article, we’ll provide some useful tips for choosing the right shopfitters for your retail store.
An Exemplary Portfolio & Accreditations
When searching for the perfect shopfitter, it is essential to look for a team that boasts an exemplary portfolio of work. This will help you assess their capabilities and determine whether they can deliver based on your needs.
A reputable shop fit out specialist will be able to provide you with a range of endorsements and accreditations that speak to their skills, professionalism, and experience.
Offers a Variety of Retail Fit Out Services
While a dynamic portfolio and professional accreditations are paramount, it is equally important to know that your shopfitters can offer a range of retail fit out services tailored to your bespoke business.
From concept design, project management, and custom mechanical and electrical fixtures, to installation and maintenance, the best shopfitting companies will provide an all-inclusive package to not only deliver the best outcome, but also save you time and hassle.
Considers Branding & Customer Experience
Shopfitters should take a holistic approach in implementing their design for your retail store to achieve maximum success. Retail fit out contractors should always consider your branding and how the space should feel, from lighting and flooring, to colours, aesthetic displays and shelving.
It is also important to keep in mind that your ultimate goal is to improve your customers’ shopping experience and create a lasting impression. A successful shopfitting project is always the one where the design balances the requirements of the business, while keeping the end customer in mind.
When working with a shop fitting company, communication is key. It’s important to work with a team that listens to you, understands your ideas and goals, communicates their plans clearly, and is transparent throughout the entire process to avoid any conflicts, misunderstandings, or hidden charges.
Ensure that they also provide regular updates during the project’s implementation and be willing to collaborate with you to ensure optimal results that satisfy both parties.
Competitive pricing & quality
Another factor to consider when choosing the right shopfitters is cost. Instead of merely opting for the cheapest option, compare prices, get feedback from clients and see what kind of value they bring to the table that fits within your budget. It’s also essential to consider the quality of work that’s done.
Cutting corners can lead to much higher costs down the road. That’s why choosing a reputable retail fit out company with industry approved work who provides an accurate quotation will help you make an informed decision.
A trustworthy shop fitting company will stand behind their work and present a warranty guaranteeing workmanship and materials, giving you peace of mind if any issues arise during and post-installation. The period of guarantee will vary from business to business, so be sure to ask about their warranty period.
Looking to Make your Retail Store Stand Out?
As commercial contractors, our expert retail fit out team and interior design consultants can help create a stunning space that simultaneously reflects your style and branding, while also enhancing the customer experience.
Call 0151 2360707 to get in touch, or leave us a message by filling out the form on our website here.